SmartyPants Vitamins


$1 million+

Length of Relationship

Since 2011

Since 2011, SmartyPants Vitamins has helped Vitamin Angels reach over 13 million mothers and children worldwide.


Since the day they opened their doors, SmartyPants decided to make giving back a key component of their company mission by making a matching 1-for-1 micronutrient grant for every bottle of vitamins sold.

This spirit lives deep within their company culture. SmartyPants has incorporated the Vitamin Angels partnership into all their communications, from sample packs to product videos. They have made their commitment to health and giving back an anchor for the company, leveraging this mission to set a positive company culture, attract key talent, and inspire customers to become brand ambassadors.

SmartyPants team members have accompanied Vitamin Angels on trips to Peru, Haiti, Ethiopia, Mexico, the Philippines, Honduras, Kenya, and Indonesia to experience firsthand the impact and importance of our partnership. SmartyPants continues to prove that they are a purpose-driven company and a true leader in the building a healthier and more equitable world.

We don’t think of it as working with a charity. Vitamin Angels gives us as much as we give to them. We aren’t doing this because we’re so nice. This is a true partnership. By working together we are able to do much more than we would otherwise.

Courtney Gould Co-Founder, Co-CEO