Partner with Vitamin Angels
Help build a healthier world for women and children, while creating lasting value for your business.
Together, We Help Women and Children Thrive.
Every partnership helps ensure women and children get the health and support they need to thrive during the critical window between pregnancy and early childhood. In collaboration with our partners, Vitamin Angels reaches 74 million women and children with proven nutrition solutions across 65 countries and all 50 US states each year. Together, we transform strategy into life-changing impact – for healthier families, stronger communities, and brighter futures.
Together, Vitamin Angels and Walgreens developed a strategic in-store partnership model, where 1% of vitamin and supplement product sales went directly to support maternal and child nutrition, connecting each purchase to a larger mission. As it scaled, the model accelerated category sales significantly, broadening its reach and retail performance.
Learn more about how Vitamin Angels helped Walgreens turn purpose into a competitive advantage.
Since partnering with Vitamin Angels in 2021, 1MD Nutrition has put their commitment to increasing access to nutrition at the forefront of its brand strategy. Each year, 1MD Nutrition collaborates with Vitamin Angels to host their annual Giving Tuesday and Black Friday campaign, which consistently leads to increased brand awareness, earned media, and ROI. View the case study to learn more.
SmartyPants has made giving back a core part of its mission since day one. Vitamin Angels and SmartyPants have developed a strategic sales-based donation model to help scale their reach and engage both their customers and employees. By embedding their collaboration with Vitamin Angels into its brand and culture, SmartyPants ensures its dedication to improving health and giving back is visible, authentic, and action-oriented.
Since partnering in 2007, Vitamin Angels and The Vitamin Shoppe have collaborated to develop a simple yet impactful partnership model in which twice a year, The Vitamin Shoppe hosts month-long in-store fundraising campaigns to support our shared mission of improving global nutrition. The regional and store managers who help The Vitamin Shoppe reach the most women and children through in-store donations are invited to join Vitamin Angels to see firsthand what our partnership makes possible. Our collaboration continues to demonstrate how purpose-driven retail activations can create a meaningful, measurable impact.
The partnership between Bayer Consumer Health and Vitamin Angels is built on a shared commitment to increasing access to essential nutrition, promoting health literacy among health care officials, providers, and the broader population, and advocating for the global and national adoption of nutrition policies for women and children. Since partnering in 2020, Bayer and Vitamin Angels’ shared commitment has resulted in over 27 million women and children gaining access to life-changing nutrition.
Since opening its doors over a decade ago, Fresh Thyme Market has partnered with Vitamin Angels to make giving back simple and accessible for every customer. Through a strategic partnership model that includes a year-round donation on all private label supplements and an annual round-up campaign, Fresh Thyme has helped reach more than seven million women and children.
How Partnerships Work
We co-create a partnership to maximize impact and meet your business goals.
Align on Shared Goals
We work with you to define success for your business and social impact goals.
Design the Partnership Model
Together, we create a unique, custom partnership model that works for your business objective.
Activate and Deliver
We bring the partnership to life through powerful storytelling while delivering life-changing nutrition at scale.
Measure and Report
We share impact stories and results to showcase the difference your organization is making.
See how we help brands and retailers grow while delivering measurable impact for women and children.
Enter your email address to download our Partnership Overview.
Trusted by Leading Organizations
“Our partnership with Vitamin Angels brings greater meaning and purpose to what we do day in and day out. The more sales we achieve, the greater our shared impact, and as our business grows, we extend our reach globally to improve nutrition for women and children in need.”
Amy Avellar
Senior Director, Brand Communications at SmartyPants Vitamins
We’re an Organization You Can Trust
For more than 30 years, Vitamin Angels has delivered cost-effective nutrition solutions to women and children around the world. We maintain transparent financial reporting and account for every dollar spent, earning us the highest possible ratings from independent evaluators such as Charity Navigator and Candid.
Frequently Asked Questions
Vitamin Angels works to improve nutrition for women and children by delivering life-changing nutrition solutions across the United States and around the world. We deliver proven, high-impact interventions, including vitamin A supplementation and deworming for children under five, and prenatal multivitamins for pregnant women. These simple, cost-effective solutions save lives, prevent disease, and lay the foundation for lifelong health, supporting women’s health through pregnancy and improving children’s ability to learn and thrive well into adulthood.
A large portion of our funding comes from corporate partnerships, with additional support from private grants and individual donors who share our commitment to helping women and children with the support and health they need to thrive.
At every level of our organization, our commitment to the highest level of financial transparency and accountability shines through. You can feel confident that every dollar you invest is making the greatest impact. In fact, 93% of every dollar contributed goes directly towards supporting our programs. Additionally, we have long earned the highest ratings from Charity Navigator and Candid (Guidestar) for financial efficiency, sustainability, and trustworthiness.
Donations are unrestricted and not tied to a specific region or group, with a few exceptions for designated grants. This approach allows us to respond quickly and allocate funds where they are needed most. It also benefits you, as you can share that your contribution supports programs in about 65 countries worldwide, including all 50 US states.
We partner with a wide range of companies, with a strong focus on the health and wellness space, from brick-and-mortar retailers to emerging and established brands. We also welcome purpose-driven companies across adjacent industries, including food and beverage, consumer packaged goods, retail, and lifestyle brands. Organizations that value measurable impact, brand credibility, and improving health for mothers and children in the United States and around the world are a strong fit.
Vitamin Angels partners with companies to create measurable impact while also driving meaningful business value. Our partnerships help brands build trust, engage customers and employees, and stand out in an increasingly values-driven marketplace. We work closely with partners to develop customized, integrated campaigns, supported by evergreen content and strong storytelling assets. Partners receive support for internal communications and external marketing, along with the credibility and visibility that come from aligning with a globally respected nonprofit. Together, we’ll turn purpose into brand strength, loyalty, and long-term growth.
You’re in the right place! To get started, reach out to our Account Executive team by filling out our Contact Form or emailing [email protected]. A team member will connect with you to learn more about your partnership goals, discuss your company’s investment, and walk you through the next steps. Once onboarded, we’ll provide the tools and materials you need to start communicating your partnership with employees and customers from day one.
For companies interested in building a comprehensive, integrated partnership with Vitamin Angels, we typically recommend a contribution starting at $50,000 per year, which translates to reaching 200,000 women and children. Our minimum ensures that we can create a meaningful, high-impact program together, though we’re always happy to discuss options that fit your goals.
The most effective way to support Vitamin Angels is through mutually beneficial partnerships funded by monetary contributions. These partnerships allow us to deliver high-quality, evidence-based nutrition solutions at scale.
In addition to financial support, partners can amplify their impact by lending their voice and raising awareness through employee engagement, customer communications, media activations, and brand channels. Together, financial support and advocacy enable us to reach more communities and create lasting change.
Our partnerships range from one year to 25+ years. While many partners choose to work with us over multiple years, we’re flexible in how partnerships are structured. We focus on building thoughtful, long-term partnerships that can grow and adapt as business priorities and the broader landscape evolve.
Vitamin Angels only distributes nutrition interventions that comply with World Health Organization specifications to ensure quality, safety, and global consistency. For this reason, we do not accept donations of branded products.
Let’s Change Lives Together.
Start a conversation about partnering with Vitamin Angels today.