Vitamin Angel Alliance, Inc.

Cause-Marketing Disclosure Best Practices

Last updated December 2018

Cause-marketing promotions are a wonderful way to demonstrate your company’s commitment to global health and build goodwill amongst your customers while also raising funds in support of Vitamin Angels’ mission.

Due to a variety of factors, consumers have become increasingly skeptical of corporate marketing and regularly challenge promotional claims. Providing easily accessible basic details about a promotion increases credibility.

While there are no universally agreed upon best practices for disclosing the nature of a cause-marketing relationship between a for-profit company and its non-profit partner, transparency is essential to the varying requirements in existence today.

Below are the minimum disclosure requirements Vitamin Angels advises our partners include when promoting a cause-marketing partnership with us.

Print and Digital

Disclosure information may be included in the footer or related fine print.

1. Company making the donation
2. Amount donated per item sold (dollar value or percentage)
3. Time frame that the promotion is active (fixed or ongoing)
4. Any cap on the donation amount, if applicable

Social Media

Social media posts are often constrained by space or character count. If/where it is feasible to include a disclosure statement, such as in a visual or graphic, it is advisable.

If space does not permit inclusion of a disclosure statement, providing a link to your website or other resource where the information is readily available is recommended.