Nutraceuticals World: The Vitamin Shoppe Raises Over $700K for Vitamin Angels

The Vitamin Shoppe, an omni channel specialty retailer of nutritional products, raised over $700K in 30 days through a robust event, in-store and digital campaign throughout the month of May to benefit Vitamin Angels, a global public health organization fighting to end malnutrition worldwide. Through this campaign, The Vitamin Shoppe reached more than 2.8 million mothers and children in the U.S. and around the world with life-changing vitamins and minerals. 
“We couldn’t be more pleased with the results from The Vitamin Shoppe’s campaign efforts,” said Howard Schiffer, founder and president of Vitamin Angels. “As our partner for over 12 years, we are honored and thankful to work alongside The Vitamin Shoppe to bring millions of children, babies, and moms the essential nutrients they need to live healthier and more productive lives.”  
In-store, customers had the opportunity to donate at the register, resulting in over $395K raised during the month-long event. The Vitamin Shoppe also hosted an Instagram hashtag campaign which asked users to post a photo of a mom who inspires them using the hashtag #MomsRule. For every post using the hashtag, The Vitamin Shoppe pledged to donate $5, resulting in an additional $15K raised to benefit Vitamin Angels. 
“It was wonderful to see our store Health Enthusiasts, customers, and Instagram followers so engaged in our May campaign initiatives,” said Sharon Leite, chief executive officer of The Vitamin Shoppe. “As a company committed to nurturing hearts, minds, and bodies, I am already looking forward to future campaigns that will reach even more children, babies, and moms around the world.” 
The Vitamin Shoppe and Nature’s Value also co-hosted the 10th Annual Golf Outing benefiting Vitamin Angels on May 20th at Crystal Springs Resort in Hamburg, NJ. The funds raised from this event reached over 1.2 million mothers and children with essential vitamins and minerals. As a premier industry networking event, key attendees included The Vitamin Shoppe executives, and Nature’s Value CEO, Oscar Ramjeet.   
On the heels of this successful May campaign, The Vitamin Shoppe Health Enthusiasts will continue fundraising on behalf of Vitamin Angels by hosting a quarter drive at their headquarters in Secaucus, NJ throughout the month of June. 

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