The Vitamin Shoppe Raises Over $700K During May Campaign

SANTA BARBARA, CA, June 19, 2019 – The Vitamin Shoppe®, an omni channel specialty retailer of nutritional products, raised over $700K in 30 days through a robust event, in-store and digital campaign throughout the month of May to benefit Vitamin Angels, a global public health organization fighting to end malnutrition worldwide. Through this campaign, The Vitamin Shoppe reached more than 2.8 million mothers and children in the U.S. and around the world with life-changing vitamins and minerals. 

“We couldn’t be more pleased with the results from The Vitamin Shoppe’s campaign efforts,” said Howard Schiffer, Founder and President of Vitamin Angels. “As our partner for over 12 years, we are honored and thankful to work alongside The Vitamin Shoppe to bring millions of children, babies and moms the essential nutrients they need to live healthier and more productive lives.”  

In-store, customers had the opportunity to donate at the register, resulting in over $395K raised during the month-long event. The Vitamin Shoppe® also hosted an Instagram hashtag campaign which asked users to post a photo of a mom who inspires them using the hashtag #MomsRule. For every post using the hashtag, The Vitamin Shoppe® pledged to donate $5, resulting in an additional $15K raised to benefit Vitamin Angels. 

“It was wonderful to see our store Health Enthusiasts, customers, and Instagram followers so engaged in our May campaign initiatives,” said Sharon Leite, Chief Executive Office of The Vitamin Shoppe®.“As a company committed to nurturing hearts, minds, and bodies, I am already looking forward to future campaigns that will reach even more children, babies, and moms around the world.” 

The Vitamin Shoppe® and Nature’s Value also co-hosted the 10thAnnual Golf Outing benefiting Vitamin Angels on May 20that Crystal Springs Resort in Hamburg, New Jersey. The funds raised from this event reached over 1.2 million mothers and children with essential vitamins and minerals. As a premier industry networking event, key attendees included The Vitamin Shoppe® executives and Nature’s Value CEO, Oscar Ramjeet.   

On the heels of this successful May campaign, The Vitamin Shoppe® Health Enthusiasts will continue fundraising on behalf of Vitamin Angels by hosting a quarter drive at their headquarters in Secaucus, New Jersey throughout the month of June. 

About The Vitamin Shoppe® (NYSE: VSI):
The Vitamin Shoppe® is an omni-channel specialty retailer and wellness lifestyle company based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions, including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids.  In addition to offering products from approximately 700 national brands, The Vitamin Shoppe® also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, and ProBioCare® brands.  The Vitamin Shoppe conducts business through more than 770 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, 

About Vitamin Angels: 
Founded in 1994, Vitamin Angels is a global public health organization working towards ending malnutrition worldwide by distributing life-changing vitamins and minerals to at-risk mothers and children under five in the U.S. and around the world. In 2019, Vitamin Angels will provide vitamins and minerals to over 70 million mothers and children in more than 70 countries, including domestically in the U.S. Both Charity Navigator and GuideStar give Vitamin Angels their highest marks for financial transparency. To learn more, visit