Vitamin Angels Sets Goal to Reach 200K Children with Lifesaving Vitamins Starting on #GivingTuesday

SANTA BARBARA, CA – Vitamin Angels, a 501(c)3 public charity who helps malnourished mothers and children get life-saving vitamins, is kicking off its year-end campaign on #GivingTuesday – Tuesday, November 28 – with the goal of reaching 200,000 children through funds raised. Their cost to give a child enough life-saving vitamins for a whole year is just 25 cents. Donors will see their funds go even farther as all donations will be matched up to $25,000 thanks to the generosity of an anonymous donor. The campaign will run from November 28 through December 31.

“A donation to our year-end campaign is a great opportunity for supporters to double the impact they are making on the lives of children in need,” said Howard Schiffer, President and Founder of Vitamin Angels. “What a wonderful way to start off the season that is all about the joy of giving.”

Vitamin Angels’ fiscal responsibility has been recognized by Charity Navigator with their highest rating year-over-year. The organization has received highest rankings from Charity Navigator, the nation’s premier charity evaluator, who has given it a 97.5% financial rating.  Vitamin Angels also received Guidestar’s top Platinum Seal of Transparency award for its efficiency, transparency, and accountability. In 2017, Vitamin Angels is working to serve 60 million children and mothers in 66 countries around the world.

#GivingTuesday, now in its sixth year, is celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday. Already boasting $177 million raised across all participants this year, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

To learn more or make a donation, visit


Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. Vitamin Angels works to reach underserved communities across the U.S. and in nearly 60 countries around the world. Vitamin Angels has a four-star rating from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit