Vitamin Angels Partnership with WIC

WIC, the Special Supplemental Nutrition Program for Women, Infants, and Children, is a federal program that connects pregnant women, new mothers, infants, and young children with nutrition support, health care referrals, and education. It’s one of the most important bridges between families and the care they need.

Vitamin Angels partners with WIC clinics and other nonprofits across the country to ensure that women of reproductive age in the US have access to prenatal vitamins, nutrition that supports healthy pregnancies and gives babies the best possible start.

Ana’s Story

Ana, a mother of two from Iowa, is one of thousands of women who have experienced that difference firsthand. Ana looked down at her 7-month-old son with love. Kenny was quick to share a big smile with his mom. While sometimes the birth of a second child can create tension with older siblings, Ana said that her three-year-old daughter wholeheartedly embraces Kenny. “She wasn’t jealous when he was born, she was very protective. She loves him. She plays with him a lot, and wants to do everything for him, [like] changing his diaper. She can’t, but she tries!” Ana leaned over and kissed Kenny’s chubby cheek.

When Ana became pregnant with her first child three years ago, she wasn’t sure where to turn for prenatal care. Her sister connected her with the local WIC office, where Ana was offered prenatal vitamins donated by Vitamin Angels at her first appointment. “I took some, and I have liked those since then. When I found out I was pregnant with him [Kenny], I’m like, ‘I gotta go to WIC, and get some vitamins!’”

As Ana has watched each of her children grow healthy and happy, she can’t help but share her experience with other moms about prenatal vitamins. “I see my friends get pregnant, I’m like, go to WIC! Come in, the vitamins work! I don’t like buying anything without asking somebody who has taken them. [The prenatal vitamins from Vitamin Angels are] good, and they’re safe. They’re tiny, and they’re easy to take. So, I recommend those a lot!”

For many families, navigating the healthcare system is not straightforward — especially when care is hard to reach, costly, or unfamiliar. Ana’s story is a reminder of how powerful it can be when trusted people share what works. That simple act of passing along a recommendation can have life-changing effects.

Ana proudly shared that Kenny is in good health and meeting all of his milestones — babbling, getting better at using his fingers, rolling over, and sitting up. It was clear just how much Ana loved being a mom. “I get to spend all my time with them,” she said. “They’re just great. I love them.”

Stories like Ana’s are why Vitamin Angels works with WIC clinics and community organizations across the country — so that every woman of reproductive age who walks through the door has access to the nutrition she and her baby need to thrive.