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Going Beyond Marketing a Cause
More companies than ever before are introducing cause-marketing partnerships with charities addressing all manner of issues. And it’s no wonder; when a company genuinely commits to a cause, the benefits extend back to the company through increased brand recognition, customer loyalty and trust, and employee satisfaction. In fact, American continue to expect more out of…
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How a simple USB drive can save lives
Thousands of children die each year from illnesses triggered by vitamin A deficiency — and a California nonprofit wants to change that, with help from the old-fashioned USB drive. Vitamin Angels aims to dramatically reduce these preventable deaths — of more than 150,000 children worldwide under the age of five each year — by training…
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The Vitamin Shoppe® Makes Miracles Happen with Record-Breaking Fundraising Effort for Vitamin Angels
Santa Barbara, CA – The Vitamin Shoppe® customers showed their overwhelming support for Vitamin Angels’ mission, giving over $750,000 during the month of May. The total raised, enough to help 3 million children and mothers receive life-changing nutritional support, was the most ever raised by store team members during the four-year run of the campaign.…