The Vitamin Shoppe® Makes Miracles Happen with Record-Breaking Fundraising Effort for Vitamin Angels

Santa Barbara, CA – The Vitamin Shoppe® customers showed their overwhelming support for Vitamin Angels’ mission, giving over $750,000 during the month of May. The total raised, enough to help 3 million children and mothers receive life-changing nutritional support, was the most ever raised by store team members during the four-year run of the campaign.

“The incredible enthusiasm we see from The Vitamin Shoppe customers, store Health Enthusiasts and corporate headquarters for this campaign every year never ceases to amaze us,” said Howard Schiffer, president and founder of Vitamin Angels. “We are humbled by the outpouring of support and grateful for the profound impact it will make on the lives of the children and mothers we serve.”

Over its 10-year partnership with Vitamin Angels, The Vitamin Shoppe has helped raise over $10 million, enough to reach more than 40 million mothers and children globally. This impressive achievement comes as The Vitamin Shoppe celebrates its 40th Birthday, and the countless individuals the company has helped to reach their health and wellness goals.

May’s campaign theme, “Healthy Moms Make Miracles Happen,” encouraged customers to give in honor of someone who helped them thrive to support the health of mothers in need worldwide so they can help their children thrive. Customers giving $5 or more received a bracelet that was handmade by mothers in Guatemala, many of whom received prenatal vitamins and whose children are receiving vitamin A from Vitamin Angels. Dr. Tieraona Low Dog, celebrated doctor, holistic practitioner, midwife, nutritionist, author, and philanthropist also shared her support of Vitamin Angels work as part of the campaign.

The Vitamin Shoppe® will hold another in-store and online campaign for Vitamin Angels in December.

About The Vitamin Shoppe 
The Vitamin Shoppe® is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands.  The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,  Follow The Vitamin Shoppe® on Facebook at and on Twitter at


Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. Vitamin Angels works to reach underserved communities across the U.S. and in over 60 countries around the world. Vitamin Angels has a four-star rating from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit