The Vitamin Shoppe Partners with Vitamin Angels on Bi-Annual Campaign

On Giving Tuesday, November 28th, The Vitamin Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and manufacturer of nutritional products, and long-time charitable partner of the charity, Vitamin Angels will launch its bi-annual fundraising campaign to end malnutrition. The two organizations have been working together for more than 10 years to raise awareness and provide life-changing vitamins to mothers and children in the US and around the world.

This year, The Vitamin Shoppe stores nationwide will enhance its fundraising capabilities by enlisting the help of customers through its Community Mission to End Malnutrition Campaign. Each store will give five of its most passionate Wellness Partners and customers kits to raise funds on behalf of Vitamin Angels and spread its mission out into the community. Unlike past fundraising initiatives, this campaign is designed to allow customers to play a more significant role in the awareness-building process, while showcasing the unique relationship each Health Enthusiast has with their community members.

“We have been devoted supporters of Vitamin Angels for many years but this is the first time in the history of our partnership that we have involved the community in such an immersive fashion,” says Doug Jones Chief Merchandising Officer at The Vitamin Shoppe. “The tremendous efforts of our passionate Health Enthusiasts and our customers has enabled us to greatly impact the health and wellbeing of so many mothers and children from around the globe. We are proud to give the gift of nutrition to those in need and are excited to continue to enhance lives through our meaningful work with Vitamin Angels.”

Commenting on behalf of Vitamin Angels, Founder and President Howard Schiffer says, “We are, year over year, blown away by the commitment of Health Enthusiasts and Vitamin Shoppe Customers to get children and mothers the nutritional support they need. The Community Mission to End Malnutrition represents a new and exciting next step in an already amazing partnership – whether with us in the field in Uganda, where we went with them earlier this year, or on their store floors, The Vitamin Shoppe team never fails to show their passion as champions of health.”

The Community Mission to End Malnutrition campaign begins Tuesday, November 28th as part of #GivingTuesday and will run for the full month of December. After the campaign, each store will honor its customers and community fundraising partners in an exclusive celebration to be announced at a later date. Those interested in joining the campaign as a community fundraising partner are encouraged to stop by their local The Vitamin Shoppe store to speak with a Health Enthusiast. To learn more about others ways to support the campaign, please visit

About the Vitamin Shoppe, Inc. (NYSE:VSI)

The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids.  In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands.  The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

About Vitamin Angels

Vitamin Angels helps at-risk populations in need- specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life changing vitamins and minerals. Vitamin Angels works to reach underserved communities across the U.S. and in more than 60 countries around the world. Vitamin angels has a four-star rating from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit

Media Contacts

Vitamin Shoppe:

Crystal Carroll
(201) 552-6328

Vitamin Angels:

Kim Saam
(503) 200-2947